• • To encourage and motivate youth.
• • To promote volunteerism.
• • To feel proud of good and positive work for the society.
• • To present the positive face of Pakistan to the world.
• • To attract the media to highlight the soft image of the area.
• • To provide healthy and adoptive entertainment for the participants.
• • To inspire the youth for chaining the thinking lens to invest their ideas for the uplifting of the society.
• • To highlight the marginalized and hidden talent.
• • To convey the message of peace to the whole world from the heaven valley Swat.
• • To attract tourists back to Swat.
• • Bringing new faces to take the responsibility to eradicate issues and evils from the society

AWARDS CATEGORIES IN IYA 2017:

•  Any person or group who has conducted a mega or a new outstanding research/study with maximum gains for the society. Research may be in any field and should have 99% chance of implementation with having positive impact in society.
•  His/her/their work should be known and visible.  Preference will be given to implemented/published/recognized research.
•  Age limit for this category is 18-40 (In case of applying as group or organization the age limit of senior member must not be greater than 40 years)
•  Work Period 2016-2017
•  Everyone can apply (Male/Female/Transgender)

2. Best Young Leader

•  Any youngster who has taken the lead in identifying a crises & has built a team to cure the issue with efficacy.
•  His/her work should be known and visible.
•  Preference will be given to volunteers.
•  Age limit for this category is 16-32
•  Work Period 2016-2017
•  Everyone can apply (Male/Female/Transgender)

•  Any unique and sustainable initiative e.g. startup, social action, project, program, organization, group, social media campaign etc.
•  His/her/their work should be known and visible.
•  Preference will be given to initiative with positive impact on society.
•  Age limit for this category is 15-36
•  Work Period 2016-2017
•  Everyone can apply (Male/Female/Transgender)

4. Passionate Teacher

•  Any person who has taught the best or mostly who raised the passion & motivation of the youth in the form of teaching, mentoring, training or practices either in education or in other fields even sports etc.
•  He/she must be known for his work in community.
•  Preference will be given to volunteer services.
•  Age limit for this category is 18-40
•  Work Period 2016-2017
•  Everyone can apply (Male/Female/Transgender)

•  Any individual who has impressive impact and has changed the scenario or has set trend. He/She can be Social Activist , Political Activist, Women Activist, Human Right Activist, Transgender Activist or Activist in any field.
•  His/her work should be known and visible.
•  Preference will be given to volunteers.
•  Age limit for this category is 18-36
•  Work Period 2016-2017
•  Everyone can apply (Male/Female/Transgender)

6. Peace Entrepreneur

•  Any individual or group who has or is developing peace through innovative & sustainable initiative(s) either commercial or social resulting, creation of more employment, contributing in economy, creation of business opportunities etc..
•  His/her/their work should be known and visible.
•  Preference will be given to volunteer base work.
•  Age limit for this category is 18-40 (In case of applying as group or organization the age limit of senior member must not be greater than 40 years)
•  Work Period 2016-2017
•  Everyone can apply (Male/Female/Transgender)

7. Social Artist

•  Any artist who has utilized the art to an extreme level of perfection with a huge output to the society. 
•  Film maker, painter, actor, wood/stone carver, writer etc.
•  He/she must be known for his work in community.
•  Preference will be given to work done on social issues.
•  Age limit for this category is 16-36
•  Work Period 2016-2017
•  Everyone can apply (Male/Female/Transgender)
•